One of the toughest issues that legitimate designers face these days is on the subject of pricing. An increasingly popular reason for this is due to the huge difference in pricing prospective clients hear when shopping around for a particular design project. If you’re unfamiliar with the process behind good, legitimate design, it probably seems a little confusing. For example, you might be shopping around for a logo for your new company. You decide to look for a graphic designer online and request a quote from a couple of designers who’s portfolio you like. But then, while searching for those designers, you see an ad for a website that offers logos for only $199. When you compare that amount to the proposals you get from the professional designers, you see a world of difference. The same is often true for the pricing you might get from certain “freelance designers”. Why is that? Why is there such a huge difference in price?

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This past Friday we had the opportunity of seeing an amazing exhibition at the Museum of Art | Fort Lauderdale. Curated by our friend Freddy Jouwayed, Sight Specific was a magical tour of dream-like installations. Eleven South Florida artists were invited to create installations within the confines of a specified area. The mystical journey started for us as we stood in front of Mysterium by Clifton Childree. Then we drifted into the amazing trance-inducing video art by Juan Maristany to the groovy little glittery trees suspended in mid air by Wendy Wischer. The air was filled with Frozen Music, as if you were floating in outer space, or submerged under the ocean as Cluster Fuck by Gavin Perry hung above our heads. What a fantastic exhibition and we feel honored to have designed the flier for it, a tiny part of such an amazing installation journey.

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What’s up everybody? Long time no blog. We know, we know…we’ve been slacking a bit on the new posts. Please forgive us. We’ve been really swamped (but that’s good right?).

Anyhoo…we just found out that we’ve been named one of the Top 10 Designers of the Month at CreativePublic.com! Thanks CP!

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Our friends at Nova Southeastern University and the Museum of Art Fort Lauderdale recently entered a direct mail package that we designed for their Norman Rockwell exhibit last year in the 2010 CASE District III Awards. This morning we found out that we won in the “Best Direct Mail Fundraising Package” category.  We were even more excited to learn that we won out of 900 Colleges and Universities in the Southeast region of the U.S.! This is a truly a great honor for us. We’re very grateful to Nova Southeastern University and the Museum of Art Fort Lauderdale for continuing to give us the opportunity to design for them. This is the 4th award that SimpleFly has won for our NSU/MOAFL work.

So we’re finally rested and have had a week to reflect on our trip to the Big Apple. Can I just say that we had an amazing time? Not only did we get to go to an inspiring conference, we also got to see part of the NYC marathon and squeezed in time to see the Broadway show Fela!. By the way, if you’re in NYC before January 2, we TOTALLY recommend checking it out.

We attended the Brand New Conference, and had the chance to listen to design-greats like Michael Bierut and Paula Scher from Pentagram and (our favorite speaker of the day) type designer, Erik Spiekermann. One of our favorite projects was the rebranding of the LA Metro system done by Michael Lejeune and the Metro Design Studio. It was a long day, jam packed with design goodness and fun schwag. It was fantastic to be in an auditorium where everyone got the font jokes and you didn’t have to explain to anyone why the Gap rebranding was so horrible. We left New York with our minds, hearts, bellies and suitcases full of good stuff to share with everyone.