One of the toughest issues that legitimate designers face these days is on the subject of pricing. An increasingly popular reason for this is due to the huge difference in pricing prospective clients hear when shopping around for a particular design project. If you’re unfamiliar with the process behind good, legitimate design, it probably seems a little confusing. For example, you might be shopping around for a logo for your new company. You decide to look for a graphic designer online and request a quote from a couple of designers who’s portfolio you like. But then, while searching for those designers, you see an ad for a website that offers logos for only $199. When you compare that amount to the proposals you get from the professional designers, you see a world of difference. The same is often true for the pricing you might get from certain “freelance designers”. Why is that? Why is there such a huge difference in price?

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The Democratic party has revamped their entire brand. We’re not quite sure how we feel about it. There’s been a lot of snickering on various blogs and television shows including this little snippet from Bill Maher. We’re big fans of simple and streamlined, but is it too simple, even boring perhaps? We think it was a great idea to re-brand, and the concept behind their utilitarian website is a great way to reach the crowds and move them into the 21st century—but the logo is lacking the power that it needs. Hari Sevugan, the DNC National Press Secretary, declined to say how much the redesign cost or what design firm worked with the DNC on the brand overhaul. “We haven’t been sharing that at this point,” he said, adding that “it wasn’t done completely in-house. The process was collaborative,” and that the redesign “had been in the works for a while.” Which, is probably a good thing seeing as their work is not very popular right now. You can read a full article on the re-brand here.

We were recently forwarded an e-mail from a friend containing quite a few attachments of some old advertisements from the 50′s and 60′s. Although we’ve seen ad’s like this before, we decided to take a real good look at them again. Yes, they’re all quite appalling, but we did find the humor in the fact that at one time these ad execs we’re dead serious about their campaigns, and these ads probably did a fantastic job of selling whatever stupid product they were intended to sell. Although we all let out a little chuckle, the women here at SimpleFly can wipe the sweat off their brow and rest easy that we’ve moved past this era. Now we can easily tell anyone to go fly a kite if this type of campaign was ever suggested—which we know will never happen…and we can thank our lucky stars for that, because not only are they shocking, they’re incredibly tacky!

Cleveland Cavaliers owner sends LeBron a scathing letter. In Comic Sans. Fail.